NYC | Abu Dhabi · Est. 2008

Mathbeat
Industries.

The full-service consulting and solutions studio of Noah Keating — producing cutting-edge, artistically driven work on the forefront of technology: mobile, web, immersive, and blockchain.

Selected work ↓
18+ years20+ products shippedAvailable for engagement

Selected work

Eighteen years of shipped products, installations, and platforms — for startups, studios, museums, and Fortune 500s.

TRON: LiveCycle

Coca-Cola Zero × Disney · via Crispin Porter + Bogusky

2010

A free location-based iPhone game that turned the real world into the Grid. Players physically ran through open spaces using GPS, accelerometer, and compass to draw light walls and derezz opponents — one of the first real-life location-based multiplayer games, launched for Tron: Legacy.

MobileGame
Archived

Nike+ Basketball & Training

Nike · via R/GA

2011 – 2013

Companion iOS apps for Nike's Bluetooth sensor-equipped basketball and training shoes, built through their entire lifecycle and launched globally with the Hyperdunk+ during the FuelBand era. Tracked vertical leap, quickness, and workout intensity in real time.

MobileHardware
Archived
Wink Smart Home

Wink Smart Home

Quirky / Wink, Inc.

2013 – 2015

Led the iOS team that built Wink from a small Quirky app into the most comprehensive smart home platform of its time — 100+ products across dozens of brands, one app, anchored by GE and The Home Depot. Later, as Head of Product, ran prototyping across the company and stood up its QA and beta programs.

MobilePlatform
Live
Gemini Mobile

Gemini Mobile

Gemini Trust Company

2018 – 2019

Built and delivered the first mobile app for Gemini, the regulated cryptocurrency exchange — bringing institutional-grade trading and custody to consumers on iOS and Android, with recurring buys and a market-cap-weighted crypto basket order.

MobileFintech
Live
Siberia

Siberia

Engineering Director

2019 – 2023

Built digital products and led engineering teams at the NYC strategy, design, and engineering studio. Clients included Yeezy, YouTube, IMAX, Google Creative Lab, Columbia Care, Hello Sunshine, GameOn Technology, Function Health, Performix House, and Deadfellaz.

LeadershipMobileWeb
Live

Fortaleza Hall Soundscape

SC Johnson · via Charles Morrow Productions

2010 — permanent

A permanent immersive 3D soundscape for Foster + Partners' Fortaleza Hall in Racine, Wisconsin, built on the MorrowSound True3D system. The generative environment pulls live weather data and time of day, so the hall's Brazilian flora, fauna, and street life shift continuously — no two days sound alike.

InstallationSound
Permanent installation
Museum of the Phantom City

Museum of the Phantom City

Cheng+Snyder

2009

A locative-media iPhone app that turned New York into a museum of the city that might have been — surfacing ~50 visionary unbuilt proposals, from Buckminster Fuller's Manhattan dome to a Bryant Park heliport, at the exact spots where they were imagined. Covered by the New York Times, WNYC, and BLDGBLOG.

MobileArt
Live
The Creators Project

The Creators Project

Vice + Intel

2010

The iOS companion app for Vice and Intel's global art-and-technology initiative celebrating artists pushing creative boundaries, supporting its live event series across New York, London, São Paulo, Seoul, and Beijing.

MobileEvents
Archived
The Aurora Project

The Aurora Project

Future Cities Lab

2009 – 2010

Circuit design and embedded programming for an interactive light installation at New York's Van Alen Institute — the shifting Arctic ice field mapped onto a suspended web of cables, tensile elements, and hundreds of LEDs that respond to viewers' movements in real time.

Installation
Archived

Imagination Light Canvas

Philips · via Lightspace Corporation

2008 – 2010

An interactive paint-with-light LED wall for Philips — a 14-foot canvas of 1,420 LEDs that up to six children can draw on simultaneously with their hands. Installed in pediatric healthcare settings including Mercy Medical Center (Arkansas) and Birmingham Children's Hospital (UK) to reduce patient stress.

InstallationHealth
Archived

Lightspace Play

Lightspace Corporation

2007 – 2008

Designed and programmed multiplayer games for a pressure-sensitive LED dancefloor — 16-inch tiles turning any floor into a giant touch-interactive video screen. Two of the games shipped in Lightspace's arcade offering, deployed in family entertainment centers and exergaming venues worldwide.

InstallationGame
Archived
Blockedt!

Blockedt!

Jayson Musson × Jonah Peretti · via Rhizome Seven on Seven

2017

The anti-social social network — a deadpan parody app of pure, blank, white scrolling, conceived for Rhizome's Seven on Seven by artist Jayson Scott Musson and BuzzFeed founder Jonah Peretti. Never published, by design; the piece survives as a video work distributed by Electronic Arts Intermix.

ArtMobile
Archived
REDEF

REDEF

The Redef Group

2014 – 2015

iOS and Apple Watch apps for REDEF, Jason Hirschhorn's hand-curated 'interest remix' media company — delivering its editor-picked feeds of media, music, fashion, sports, and tech to the wrist and phone.

MobileWatch
Live
XO by Newell Brands

XO by Newell Brands

Head of Mobile

2017 – 2018

Led mobile for Newell's internal technology-innovation unit, prototyping and shipping connected-product experiences across the Fortune 500 portfolio — including Yankee Candle's AR Video Labels and First Alert Onelink onboarding.

MobileLeadership
Archived
PSNGR1

PSNGR1

Passenger1, Inc.

2016 – 2022

A next-generation corporate travel platform ($13M Series A) offering a single-profile booking experience and collaborative TripBoards — teams plan, book, and manage trips with their travel management company in minutes instead of weeks.

MobileTravel
Archived
Crunchet

Crunchet

Curation Media, Inc.

2016 – 2018

An iOS app for collaborative group storytelling — friends co-create a single 'crunch' combining posts, links, photos, and playlists from across their connected platforms. Notably adopted by the Women's March movement in 2018.

MobileSocial
Archived
Know Your Meme

Know Your Meme

Rocketboom, Inc.

2011

The official Know Your Meme iPhone app — the internet's meme research database in your pocket, with curated entries, photos, and the KYM video series on the go.

Mobile
Archived
Great Lakes Children's Museum

Great Lakes Children's Museum

Matthew Martin DesignWorks

2009

Interactive exhibit technology for the Great Lakes Children's Museum in Traverse City, Michigan — hands-on installations teaching kids about Great Lakes water and ecology.

Installation
Live
EpiBone

EpiBone

Director of Strategy

2014 – present

Eleven years and counting with the regenerative-medicine company that grows personalized living bone and cartilage from a patient's own stem cells — first as Strategic & Digital Product Advisor, now as Director of Strategy. EpiBone is the first company FDA-cleared for human trials of patient-derived stem-cell-grown tissue.

StrategyBiotech
Live
Needway

Needway

Chief Technology Officer

2024

CTO for a community-powered civic platform that turns local challenges into collaborative solutions — neighbors share, vote on, and support the initiatives that matter most to their area.

WebCivic
Live

Capabilities

Mobile & Product Engineering

Native iOS and Android products shipped end to end — from Nike+ sensor integrations to the Gemini exchange app to a smart home platform spanning 100+ devices.

Immersive & Physical Installations

Generative soundscapes, responsive LED environments, circuit design, and embedded systems — permanent installations from SC Johnson's headquarters to children's hospitals.

Web, Platform & Blockchain

Modern web products, e-commerce, and web3 — engineering leadership for clients from YouTube and IMAX to Function Health and Deadfellaz.

Strategy & Technical Leadership

Fractional CTO, engineering direction, and product strategy — building teams, QA programs, and prototyping practices inside startups and Fortune 500s alike.

Experience

2014 – Present

Director of Strategy · EpiBone

Advisor since 2014; Director of Strategy since 2024 · Abu Dhabi

2008 – Present

Principal · Mathbeat Industries

Full-service consulting & solutions · NYC | Abu Dhabi

2024

Chief Technology Officer · Needway

Community-powered civic platform

2019 – 2023

Engineering Director · Siberia

Yeezy, YouTube, IMAX, Google Creative Lab, Function Health

2018 – 2019

Head of Mobile · Gemini

Built and delivered the Gemini mobile app

2017 – 2018

Head of Mobile, XO · Newell Brands

Connected-product innovation unit

2013 – 2015

Head of Product / iOS Team Lead · Wink, Inc.

From Quirky app to the most comprehensive smart home platform

2013

Senior Mobile Developer · Quirky

App-enabled connected products

2011 – 2013

Senior Software Engineer · R/GA

Nike+ Basketball & Nike+ Training

2008 – 2011

Interactive Designer / Programmer · Charles Morrow Productions

3D sound installations

2007 – 2008

Creative Engineer · Lightspace Corporation

Interactive LED floor games

Available for contract work & engagement

Let's build something beautiful.